And, what a quarter it’s been since I last wrote longform to you all! So much has happened, so much has changed…but in essence, nothing at all has changed, either. Which is, it must be said, just how we like it – enough change to keep life interesting, enough continuity to be cosy.
Our biggest change was in terms of packaging – we’re enjoying the new envelopes a lot, and they seem to be, on the whole, doing a much better job of keeping everyone’s bits and books in ship-shape, although, as always, we’re always sure we can improve! The stripey bags are so much fun, although, as I’ve been the one packing them up thus far, I’ve ended up flinging Maoam across the room in a fit of fingers and thumbs at a couple of points each month!
Obviously the biggest impact on our little business came when we were unexpectedly featured in Buzzfeed’s 15 Subscription Boxes You Should Definitely Try Out piece – we were so infinitely grateful we’d just undergone a considerable internal restructure (read: I’d finally sorted out the cupboards we keep everything in) so we were able to accommodate our glorious influx of new subscribers with surprising ease. One of my favourite things about running PatC, which still surprises me every time, is just how many people ‘get’ what we’re about – I love, love, love meeting all our new subscribers, reading the questionnaires, discovering new books myself, and learning so many tales of literary love, hate and curiosity. The Crow and I started PatC because I so desperately wanted something like this to exist myself, and couldn’t find it, and it thrills me daily that there are so many others out there who seem to have felt the same!
We do want this to be more, though, and this is still, despite being well into our second year, only the beginning. We have plans. We can’t tell you much more, because, as every writer knows, you should never tell your story to someone you’d like to read the book, but there’ll be content and community to it, if that’s the sort of thing you like. And if you don’t like, never fear – you can always just get a random book in a box, and we love you just as much.
On another note, we continue to receive all kinds of requests, from bloggers to mainstream print press, requesting (or, in a couple of cases, flat-out demanding) sample boxes and/or photographs of boxes. We’d like to reiterate that we don’t do sample boxes ever, for anyone, however many copies of whatever it is that you sell. Anyone is welcome to purchase a box, fill out the questionnaire, and review/unbox/critique/recommend as they wish, and we are exceptionally grateful to each and every one of you out there who’s done so, but our entire point is not the box, nor the tea, nor the whatever-else-we-put-in…we really are about the books. We always do our best to match you with your read, and, within the bounds of what you tell us about yourself and what we can find, we endeavour to occasionally ridiculous lengths to join the dots for a happy picture. We can’t send samples, because there’s no human who wants to read a book on the other end. We can’t photograph someone else’s box and expect it to mean anything, or to honestly reflect a potential PatC-er’s expectations. The point of PatC is the match, not the box. Special mention to Glamour magazine, who, earlier this year, after a few back-and-forths, did their own photography to meet their print requirements and understood this point well.
I am always, always happy to consider interview/quote/thinkpiece requests submitted properly through our Press Information link, in the usual place at the end of our site, and we love the social media and blogger contributions we’re tagged or included in, but we aren’t interested in chasing subscribers. We have only ever advertised with the wonderful IGGPPC (and once on Facebook, but that was more a statistical curiosity at the beginning – it really wasn’t very helpful for what we’re doing!).
Speaking of the IGGPPC, their annual camp is about to kick off! There are loads of awesome activities, seminars, crafts and challenges to consume, complete and compete in, and you can find out all about it here. Registration is over, but everything is available to all over the next week or so all the same! (Those of you in troops already: Troop Lumos, present and correct!). And if you missed it during last year’s camp, you can see the Crow and I do a ‘Branding and Setting Up a Shop’ seminar here on YouTube. Why I’m wearing that visor, I can’t quite recall! Anyway, we’re all in and we love the IGGPPC and can’t wait to unlock achievements aplenty!
Whilst we’re rounding up, here’s what I’m reading at the moment: Clover, by Susan Coolidge, the joyous follow-up to What Katy Did Next, featuring easily my favourite character from all the novels. The Life of Ian Fleming, by John Pearson, because Fleming was a fascinating man and this is a strangely beautiful old hardback I picked up the other day. Poul Anderson’s The Winter of the World because I was about to send it to someone when I realised it was one of my own books I’d never actually got around to reading, and had mixed it up in the wrong pile (this happens a lot).
My bedtime read (something savoured, a couple of pages a night) is Arsenic For Tea, by Robin Stevens (Wells and Wong #2) because I have just received First Class Murder (Wells and Wong #3) and can’t believe I’ve got behind. If you enjoy 1930’s English boarding school murder mysteries with a glorious strong female PoC protagonist (and if you don’t, I’m not 100% certain we can be friends, but I’ll forgive you if that’s because you’re super-into Ursula K. leGuin, although really, why should these things be mutually exclusive?), then please, dive in. Great fun and pleasingly befuddling as you’re going along; Robin Stevens is a joy and a delight and is exhibit #1 in my ‘Write What you Know’ gallery, even though, at the rate I’m loving her words and characters, I’d be happy to consume her retelling of the ‘phone book…or whatever the modern-day version of that analogy is.
Also, speaking of strong young female protagonists, I must shout out here that if you’ve yet to get to Tim Clare’s The Honours (link to a very, very accurate Guardian review, emphasis particularly on the relaxed sigh that comes when you realise, a little way into a book, that you’re in the hands of a competent storyteller) then I can’t urge you to do so now strongly enough. It’s been a wonderful year for reading for me thus far, and this book alone will tell you exactly why. I’ve already given two copies to friends and need to buy myself another in order to read it again, and treasure it closely.
I finally got around to reading last winter’s ‘this book is everywhere’ read, Station Eleven, which I only adored once I’d actually finished it, but now rate exceptionally highly. I rather liked not knowing what it was going to be about before I started it, so don’t click the link to the review if you also don’t know, and fancy going in with nothing.
Ah, I could continue with this for quite some time, but I think this must do for now, for it’s time, oh yes, it’s time at last, to get boxing for August! As ever, we’re at prudenceandthecrow.com if you want to purchase yourselves, or friends, a box, and recurring subscriptions will open up once more around the 13th of August, if you prefer that. Should you have any customer queries, once more I ask, please, please use our Contact Us form at the website, for it is the only way we provide individual assistance. Otherwise, we’re here, there and everywhere, and you’re always welcome to come and tell us what you’re reading (or writing!), what we should or could be reading, if you’re coming to IGGPPC camp, how the weather is, and what drinks go with which books (a forthcoming conversation!).
~P (and the C).